Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioral change on a short-term or permanent basis. The American Marketing Association most recently defined Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” 
The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The marketing planning creates strategies for the company to place advertising to the dedicated consumer.
From a societal point of view, marketing provides the link between a society’s material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.
In the case of nonprofit organization marketing, the aim is to increase the deliver an ethos message about the organization’s services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.
Wading River is a hamlet and census-designated place (CDP) in Suffolk County, New York, United States, on the North Shore of Long Island. As of the 2010 census, the CDP population was 7,719. It is adjacent to Shoreham and shares a school district.
Most of Wading River lies within the Town of Riverhead, but a small portion is in the Town of Brookhaven. The name of the hamlet comes from the original Algonquian name for the area, Pauquaconsuk, meaning “the place where we wade for thick, round-shelled clams”. “Wading in the River” or Wading River was adopted by the first English colonists.