Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination, enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to regional markets in which price competition is great.
In government, a coupon is a paper certificate used to administer a benefit or permission.
Wading River is a hamlet and census-designated place (CDP) in Suffolk County, New York, United States, on the North Shore of Long Island. As of the 2010 census, the CDP population was 7,719. It is adjacent to Shoreham and shares a school district.
Most of Wading River lies within the Town of Riverhead, but a small portion is in the Town of Brookhaven. The name of the hamlet comes from the original Algonquian name for the area, Pauquaconsuk, meaning “the place where we wade for thick, round-shelled clams”. “Wading in the River” or Wading River was adopted by the first English colonists.