In Latin, ad vertere means “to turn toward”. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.
Wading River is a hamlet and census-designated place (CDP) in Suffolk County, New York, United States, on the North Shore of Long Island. As of the 2010 census, the CDP population was 7,719. It is adjacent to Shoreham and shares a school district.
Most of Wading River lies within the Town of Riverhead, but a small portion is in the Town of Brookhaven. The name of the hamlet comes from the original Algonquian name for the area, Pauquaconsuk, meaning “the place where we wade for thick, round-shelled clams”. “Wading in the River” or Wading River was adopted by the first English colonists.